AIPL ABRO a brand synonymous with hardware and car care products recently roped in the legendary Indian cricketer Kapil Dev to endorse their family of products and spearhead their campaign Zorro Se Jeet Pakki.
The Zorro Se Jeet Pakki campaign started in early June with the aim to position AIPL ABRO as the market leader in hardware products. The campaign Zorro Se Jeet Pakki is targeted at consumers, traders, retailers and the ardent Indian cricket fans who will be watching all the Indian cricket team matches.
Zorro Se Jeet Pakki articulates the different ways in which AIPL ABRO is perceived by the public – a strong and multi-product offering market leader in its industry. Initiated in the thick of the World Cup season, Zorro Se Jeet Pakki campaign explores the nuances of being a leader. And how people must become the sum of all their training to achieve the top position as leaders in their own right.
The campaign name is a namesake of AIPL ABRO’s range of products that have retained their stature as market leading products. Under the Zorro family of products, the company offers Zorroseal (Sealant), Zorroguard (Adhesive tapes) and Zorrobond. Zorro Se Jeet Pakki also aims to target new users and assure them of the best quality products that the company offers under the Zorro brand.
Under the Zorro Se Jeet Pakki’s 360 degree campaign, AIPL ABRO has rolled out a tempting offer for all Indian cricket fans who will get the chance of winning daily rewards from AIPL ABRO, if they can guess the right answers to a fun list of brain teasers! The contest will be run throughout the World Cup season with daily brain teasers being published on AIPL ABRO’s Facebook page.
Mr Ajit Gupta, Founder of AIPL, explained the thinking behind the Zorro Se Jeet Pakki campaign: “The concept of ‘Zorro Se Jeet Pakki’ is simple – it’s everything that you do in the dark that puts you in the light. Thus, you are the sum of all your training. It’s the only way to get better at your craft. And it’s this common thread that unites us and Mr Kapil Dev.”