AirAsia has announced their association with Diljit Dosanjh for a new brand campaign ‘Har dil bole udippa’. With the launch of this campaign, the airline is encouraging more and more people to fly and aligns with AirAsia’s tagline, ‘Now everyone can fly’.
“The idea behind roping in the Bollywood superstar, for our new campaign, is to reach out to the masses across India, considering his popularity amongst people of all age groups. As one of the most preferred low-cost carriers, we stand by our vision of serving people who are currently underserved with poor connectivity and high fares”, Sanjay Kumar, COO, AirAsia India, said.
“Entrenched with the brand ethos of taking flying to everyone, it was a lot of fun shooting for the campaign”, Diljit said.
AirAsia has launched a music video starring Diljit.
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