boAt has roped in Bollywood actress Kiara Advani for their campaign ‘Glamour of the Stars’. The company will roll out a 360 degree advertising campaign featuring the new brand captain across print and digital platforms. Kiara will also be seen as the celebrity face on the packaging of select boAt products.
The versatile Kiara gained popularity through her recent films and is catching all the eyeballs for her upcoming films ‘Kabir Singh’ and ‘Good News’.
Commenting on the association, Aman Gupta, Co-founder, boAt said, “We are a young brand redefining the way consumers wear and hear music in India. We love to break conventions and defy status quo. Bollywood has always proven a great medium for us to connect with the millennial and Gen Z audience. Kiara is upbeat, has a refreshing personality and is immensely loved by her fans. This makes her the perfect fit for the brand, and we are pleased to welcome Kiara to the boAt family.”
The new boAt-head Kiara Advani, commented “I’m extremely thrilled to be on board as the face of BoAt. The millennial audio brand is known for its tech quality and design. I personally love their products and I look forward to this collaboration.”
In a sector dominated by established global brands, boAt has ramped up quickly in a short span of three years, through its core high-quality audio product line of smart, efficient, stylish and durable ‘hearables’. The brand has already registered INR 100 crores in in FY’18 as gross sales and is eyeing INR 500 crores in the next few years. With a strong focus on consumer desires and aesthetics, the brand has created products that seamlessly integrate into the evolved consumer’s personal style statement. The trendy look and feel of the boAt speakers and headphones, have led to the new category of ‘hearables’ akin to fashion accessories. boAt has already created a community of over 1,200,000 boAtheads (consumers) who want to be seen listening and wearing their favourite audio accessories to make a lifestyle statement.