AIPL AGRO, market leader in manufacturing Automotive paint masking tapes in India, aims to strengthen the association of the company’s core values of Excellence, Teamwork and Leadership with Kapil Dev.
As the brand ambassador for AIPL ABRO, Kapil Dev will participate in all major brand and product promotions like Zorro Bond, Zorro Fix and Masking Tapes. The relationship will include participation in events such as new product launches and trade events.
Speaking to the audience, Mr.Chanan Rohiwal (COO, AIPL) said, “AIPL ABRO is the market leader in the category of products like Zorro Bond, Zorro Fix and Masking Tapes and it continues to play the role of creating a market for modern & advanced methods and products. This involves creating custom tailored customer experiences through messages that are relevant, persuasive and delivered in a memorable way. AIPL ABRO is the leader in the hardware category like Kapil Dev was in the world of cricket. It’s a perfect ‘jodi’ and who better than Kapil Dev to deliver this more convincingly, as he is not just admired, but has immense credibility.”
Speaking about his association with the brand at the event, Kapil Dev who led the 1983 cricket world cup Indian team said, “I feel honoured to be associated with AIPL ABRO which has taken up a huge task of organizing hardware industry. They continue to do brilliant work with the help of creative and advanced innovations in the Hardware, Construction Chemicals and Car-Care sectors. They are moving forward with the aim of building India’s largest company. Also, the passion and zeal to do something is a basic need that is required to achieve such goals and this factor has always motivated me to come in touch with companies that are advancing this goal. The company has already marked its presence worldwide after associating with ABRO Inc”.
Check out the announcement video here: