Envy, the fragrance brand, has roped in actor Akshay Kumar as the brand ambassador for Envy deodorants and perfumes. The new line of French fragrance-based no-gas deodorants and perfumes marks the introduction of French perfume options in India.
The brand is gearing up to launch its Envy French collection series to cater to the young audience.
The association with Akshay Kumar underlines the brand’s qualities of dynamism, machismo and popularity coupled with performance.
Speaking on the appointment, Saurabh Gupta, Director (Marketing & Sales) – Envy – Vanesa Care Pvt. Ltd., said, “We were looking for someone who resonates with the youth of today to represent the brand Envy. And we couldn’t have found anyone better than Akshay who is indisputably a youth icon of India. The message he delivers through his body of work always speaks directly to the masses. Hence, he perfectly captures the brand’s ethos. Furthermore, his sense of style, aura, and the connection he shares with the millennial generation is something which will surely help us to enhance the brand recall value amongst our target audience.”
Akshay Kumar said, “Grasse in France is known as the world’s perfume capital. And Envy’s products are blended with French perfumes, managed to capture the fragrant essence of France. It goes without saying that I want my fans to use only the best, and I believe Envy is the brand that can best satisfy the sophisticated fragrance preferences of our modern Indians.”
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