From Earphones To Tyres: Here’s What PV Sindhu Is Endorsing

The sportswoman has scored well when it comes to brand endorsements and deals. Here are all the brands she has endorsed till date.

  1. Samsung Electronics Company and HARMAN International roped in PV Sindhu as brand ambassador for its new range of sports earphones in India. The all-new JBL ‘Endurance’ earphones are designed for athletes and sportspersons and almost anyone who likes growing fit to their favourite tunes.
  2. The Olympic silver medallist became the first brand ambassador to endorse the tyre major Bridgestone India.
  3. Reckitt Benckiser roped in Sindhu as its brand ambassador for the pain-reliever ointment, Moov.
  4. PepsiCo made Sindhu the brand ambassador for its sports based drink ‘Gatorade’. Their ‘SweatMore’ campaign features Sindhu in a digital film, aimed at popularising the health benefits of the beverage.
  5. The online fashion store Myntra had also roped in the badminton player for its ‘End of Reason Sale’ ad campaign in 2016. The ad had also featured actor Hrithik Roshan.
  6. After partnering with Amazon to launch Nokia 6, the smartphone brand chose the badminton star to endorse the device.
  7. Panasonic Batteries had roped in the 21-year old player for the next three years in a bid to improve the company’s brand image.
  8. APIS India, a leading producer, distributor and exporter of honey under APIS Himalaya brand, roped in Sindhu as its brand ambassador in 2016.
  9. Rashtriya Ispat Nigam Ltd, also known as Vizag Steel, appointed the ace badminton player as its brand ambassador in 2016. Sindhu’s playing jersey now features the company’s logo for all her domestic and international tournaments.
  10. Sindhu signed a three-year sponsorship contract with Bank of Baroda in 2016.
  11. The Central Reserve Police Force also appointed the ace badminton player as its brand ambassador last year. India’s largest paramilitary force bestowed her with the honorary rank of Commandant.
  12. Sri Sri Ayurveda brought on board Sindhu as a brand ambassador for its herbal health drink range, Ojasvita, in 2016.


Reproduced from The Economic Times

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