Gatorade will be paying honor to the sprint runner by giving a new twist to its ‘Nothing Beats Gatorade’ philosophy. The brand will also work with Hima Das during the period of partnership to understand her training and race-day nutrition better.
Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India said, “We are delighted to welcome Hima Das into Gatorade’s family of athletes. Hima personifies the spirit of the brand through her persevering attitude and unwavering spirit to win. We believe that Gatorade is the perfect fuel to partner with Hima Das as she sets out to achieve new accolades for the country.”
Speaking about the partnership, Das said, “Winning comes with long hours of practice, persistence and perspiration. Each day leading up to a race throws a new challenge and one must be equipped to take it head on. Gatorade helps athletes like me do just that. I am honored to join the Gatorade family which consists of sporting legends across the world. I am looking forward to working with them to understand my hydration requirements and using the insights to better my athletic performance.”
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