Dakar star C S Santosh has been signed on by Swiss luxury watchmaker Favre-Leuba as a brand ambassador.
The company is set to bring the Raider Sea Sky timepiece to India soon and Santosh will be the face, or rather the hand, for the watch. It retails for 3400 Swiss Francs, which equates to roughly Rs 2.34 lakh.
CS Santosh is a name that is synonymous with testing all limits and being the first to take up some of the biggest challenges. He is the first Indian in history to compete and finish Dakar Rally – the world’s toughest off-road motorsport event. He has won several races such as Raid De Himalayas, Desert Storm and India Baja. He has also been the winner of P1 Power Boats.
Taking on the new role as Indian brand ambassador for Favre- Leuba, CS Santosh said, “It is an absolute delight for me to be associated with Favre-Leuba. It is a brand that believes in celebrating its strong heritage and conquering frontiers, from the depths of the oceans to the highest of altitudes. I consider this to be a very exciting collaboration and their belief of breaking new barriers aligns very well with my personal mantra in life.”
Speaking on the collaboration, Mr. Vijesh Rajan, Brand Head of Favre-Leuba expressed, “It bring us great joy to announce CS Santosh as our Brand ambassador in India. Santosh has been representing India for more than a decade now as a front runner in the world of motor sport and his limitless imagination to conquer new frontiers reflects perfectly in the DNA of Favre-Leuba. Globally, we’ve associated with Pen Hadow, Adrian Ballinger and Sayuri Kinoshita as Brand Ambassadors. We look forward to conquering new frontiers together with CS Santosh.”
The Favre-Leuba Raider Sea Sky aligns with Santosh’s unaverred adventures. Since 2016, the brand has been testing the time piece and its performance across challenging environment as an instrument with genuine functionality beyond telling time. The watch has successfully managed to stand strong through various extreme weather conditions and environmental changes making it an ideal fit for a rugged environment as extreme as off-road racing.
The Raider Sea Sky incorporates a retro futuristic design philosophy, unique to Favre-Leuba. The timepieces are not limited to the design of the past but skillfully transition into the bold look of the future with sharp lines and a formidable size, making it a very contemporary timepiece for today’s explorers.
Bold and spunky, the Raider Sea Sky combines the functionality of a chronograph with the practical benefit of a rotating bezel, which allows the wearer to calculate speed and precise time. A pop of color makes an impact in the water, on land or in the sky, complemented by luminous index marks on the dial.
CS Santosh, as an off-road bike racer needs a device which can not only be his time keeping companion but something that stays put on his wrist and functionality through a very rigid environment, thus making the Raider Sea Sky the most compatible time piece for him and all his racing expeditions where even a hundredth of a second can define results.
All in all, the Raider Sea Sky is a great companion for adventurers that have exceptional demands when it comes to design and functionality. And CS Santosh will be putting it to the test!