Adda52.com, one of India’s leading poker sites, launches its first-ever integrated brand campaign with brand ambassador Chris Gayle. The film showcases the uniqueness of the game and highlights a key message that poker is a mind game that enhances one’s mental skills; after all intelligence is the true measure of wealth for an individual.
Sharing his thoughts behind this campaign, Mohit Agarwal, CEO & Co-founder of Adda52.com said, “The user base playing poker in India is growing bigger with every passing day. While serious players have always liked the game for its intricacies, our aim is to make it appealing even to non-poker players. Poker is, after all, a skill game which helps in sharpening the mind, thus, benefiting all kind of users and that’s what we are emphasizing on in the campaign – #BanaoDimaagKoAmeer. This is the awareness we want to create among the intended audience.”
Talking about the campaign Gayle said, “There are very few organizations that work beyond the lines of making a profit. Adda52.com is one such poker giant that is helping build awareness around the game and highlighting its true benefits. It is great to be a part of this fascinating journey brought about by the Adda52 team.”
The campaign is conceptualised by TBWA. Sharing his views on the campaign, Antony Rajkumar, National Planning Director, TBWA said, “To bring scale to a game like Poker, we had to address and solve for the fact that Poker is a lot more than the limiting perception people carry. It is a game that calls for skill, agility, perseverance and control. It is right up there among the sports that prepares one for life’s real challenges. This is the narrative we went to work with.”
Check out the commercial here:
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