Puma partners with Masaba Gupta to release Limited Collection Sneakers

Masaba Gupta has designed two lines in this collection addressing the growing emotional health concerns like anxiety in today’s youngsters.

Talking about her new sneaker collection, Masaba said, “This is my first ever sneaker collaboration, and I am thrilled to have partnered with PUMA for this project. They wanted me to be true to my personal style, and together we have created a unique and bold capsule of sneakers, which I feel every girl is going love. I feel today’s generation wants to move and grow at the speed of light without even pausing for a second to take a better look at their mental health”.

Masaba further added, “The Identity shoe is a reminder for this generation that the key to finding yourself lies in knowing where we are, what work we do and always remembering the purpose. Anxiety is a trap; it’s not a trend to be followed. It’s not supposed to be cool, it’s meant to be fixed.”


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