The recent collection will be Autumn Winter called Khizan and will feature Bhumi.
The main objective of the brand is to help connect the consumer directly with the manufacturer and effortlessly fuse classic styles with unique modern designs without compromising on the quality and still keeping it affordable.
On the association, Bhumi Pednekar commented, “Raisin represents everything the modern woman looks for – extreme comfort, affordability and chic designs all wrapped up in one stylish piece of clothing. I’m thrilled to be a part of the brand launch and I’m eagerly looking forward to more designs with every changing season!”
Founders of Raisin, Mr. Vikash Pacheriwal and Mr. Vishal Pacheriwal also added, “We are extremely excited to have Bhumi on board yet again, this time as Brand Ambassador. She resonates the brand in the best way possible. While traditional marketing has been the brands focus and approach Bhumi fits in right as she is loved by entire India.”
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