Khurrana has joined realme India family identifying with the brand’s ‘dare to leap’ identity, which he feels connects with his ideology.
Madhav Sheth, CEO of realme India, said, “Ayushmaan is a youth icon who has dared to leap and steer towards his passion amidst all the hardship and continues to disrupt the norms, just like us. Along with our new captain realme Ayushmaan, we are confident to bring India’s first 64MP Quad Camera phone realme XT to the more photo enthusiasts.”
The Bollywood artist will not only appear in an integrated marketing campaign around upcoming realme products such as India’s first 64MP quad camera smartphone – ‘realmeXT’, but he will be the chief realme insider to work closely with realme’s camera team to improve image tuning and software optimization, the company said.
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