Sara Ali Khan becomes the new face of Veet

Sara Ali Khan, one of the most promising new comer to enter the showbiz last year with Kedarnath and Simmba, is now thebrandambassador of Veet.

Commenting on her first brand endorsement, Sara Ali Khan said in a statement, “I am thrilled for my first ever brand endorsement with Veet Cold Wax Strips. What makes this even special is the fact that I personally have been using Veet products for the longest time. Veet as a brand has always resonated with me for their spirit of innovation in the hair removal category. Every woman radiates beauty from within. #Pullitoff is not just a product statement for me, it underlines the attitude of a modern girl who takes everything in her stride and makes the best of it.”

Conceptualized by Havas Worldwide, Sara’s first ever TV commercial raises awareness on the ease of using Veet Cold Wax Strips with three simple steps: Peel-Apply-Pull, it’s so easy that anyone can #PullItOff.

Speaking about the new campaign, Pankaj Duhan, Chief Marketing Officer, RB South Asia Health said, “We are pleased to welcome Sara Ali Khan to the Veet family as the brand’s newest ambassador. Sara exemplifies vigour and determination of a strong-minded new age woman who is unfazed by challenges. She is young and brings a freshness that will resonate with our target audience. We understand that the consumer today is looking for quick in-home solutions and Veet Cold Wax Strips are the perfect answer that can help achieve salon like finish by following a simple three-step process.”

Check out the TVCommerical here:


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