Walkaroo from U4ic (Euphoric) International, a VKC group company has announced a refreshed brand identity with an attitude and stature that builds preference for the brand amongst the young generation. Aamir Khan, one of the biggest superstars in the world today has been signed up as Walkaroo’s new brand ambassador.
The brand campaign ‘Be Restless’ brings alive restlessness showcased by infinity chasers or millennials with a hunger for more – for whom goals are like stars in the sky, forever moving and countless. Aamir Khan will be seen in the TVC campaign that effectively epitomizes this idea and continuously strives to achieve new milestones in his career path.
Walkaroo as a footwear brand was conceived and launched in 2013 to embrace the joy of walking. “We are excited to bring on board Aamir Khan as the brand ambassador as his personality completely resonates with the brand ethos. Aamir Khan is known as a perfectionist and has high regard across the country and beyond. We know that he continuously strives to achieve new milestones and thus would be a perfect fit for our brand, said Noushad Veluthedath, Managing Director, Walkaroo.
“I am thrilled to be a part of Walkaroo’s journey of making youth across India move ahead confidently and comfortably”, said Aamir Khan said.
The sports shoes being introduced by Walkaroo is characterised by a range of products that move in tandem with market trends but with superior and attractive features. The lightweight, stretchable dual tone knitted upper in sport’s shoes offers not only premium looks but also enhanced breathability to minimise sweat irritations.